Home » Archive by category "Social Media Marketing"

Three Big Mistakes that People Make About Social Media

This might sound funny but I always tell people that I’m the least social person that is social on social media. Reading that sounds like SEO keyword spam for the “social”, but what I mean by it is: I don’t use social media in order to make friends I use it to drive business to […]

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Social Media Optimization Toronto

Social media has been a hot marketing field for several years now. So much so that people think of search engine optimization (SEO) is a little passe. However, as a SEO marketer I must defend the importance of SEO. Google, Yahoo, and Bing have made my work harder each and every year. I remember the […]

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How to Build Rich Content

Since the early days of Google, content has been king. Now it is even more important to produce content which is rich. The questions that could be asked are “what is rich content?” and “how do I build rich content?”. First, we must understand what is considered poor or thin content in order help us […]

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Creating a Thank You Message For Linkedin

A while ago I wrote an article about How to Create an Auto-Response in Linkedin. That article remains popular to this day and is major source for my Linkedin connections. Often people will ask me how to create the thank you message for the semi-automated response for Linkedin. So this is why I write this […]

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Adding Videos on Linkedin

On May 2nd, 2013, Linkedin added some new abilities for users to better showcase their talents. They did so by adding videos on Linkedin. Now you can create videos, pictures, pdfs, and Power Point Presentations and have them as part of your Linkedin resume. The power of video is the ability for you to better […]

How to do Youtube Keyword Research

Marketing a video on Youtube can be tricky. One of the first steps to making the process easier is to know what keywords you should target within the video content to maximize the number of people who will see your video. So here are 3 ways to quickly do some keyword research and find those […]

Youtube Optimization – Getting Videos to the Top of Youtube

Currently, the number 2 search engine is Youtube. But you are probably wondering: Why is it that certain videos get ranked above others? How I can get my video ranked at the top of Youtube? Youtube optimization is surprisingly similar to Google optimization. Just like Google the quality of the content and links matter to […]

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Top 1% Most Viewed Profiles on Linkedin

I just received a very cool email from Linkedin. My profile was ranked as in the top 1% percentage of most viewed profiles on Linkedin. This makes me feel incredibly special..nice ego boost. But I know that getting to the top of Linkedin wasn’t just shear luck. Here are some of the tricks I did […]

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Timely SEO – Fiscal Cliff and SEO

You might be wondering how SEO and the fiscal cliff could be related. Maybe you are thinking many SEOs are probably leaping from a cliff considering all the recent changes at Google, but that isn’t the reason. Actually, the reason I relate the two is all about timely SEO. The term “fiscal cliff” has gotten […]

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Media and Social Media: How News Is Created

It might sound like ancient history but there was a time when news stories took time to create. Journalists would spend months sometimes even years in attempt to dig up the truth. Take the story of the Watergate scandal. Watergate originally happened in the beginning 1972 and it wasn’t until mid-1973 that the story broke […]