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Penguin 2.0 – Google Updates Penguin Algorithm

On May 13, 2013 Matt Cutts gave us a heads up that a new version of the Penguin update would be launched soon. On May 22, sure enough Google released Penguin 2.0. For those unfamiliar with the first Penguin (read more about it here), the update basically changed the way Google looked at links. Up […]

Back From the Dead: Removing Penguin Penalty

One of my favorite clients was hit by a Penguin penalty. They went from having a strong competitive site to wiped off Google’s map. It was a call I really didn’t want to get. My client was panicking they went from being in the top 10 for a major word to not even in the […]

Google and Links What’s the Deal?

In April of 2012, there was a storm that hit the SEO community like no other. Suddenly Penguins and Pandas were not cute lovable animals anymore and they now strike fear into the hearts of any SEO. Google has changed the rules and all we know to be true is no longer. So what changed? […]

3 Factors that Will Affect Your Rankings

The following might surprise many people, but I have to state I don’t use any SEO tools. There are many out there SEOquake, SEMrush, MajesticSEO, SEO Spyglass, but I chose not to use them. I should state that I do use the SEO tools provided by Google. The funny thing is I have the tools […]

Why Use a SEO Consultant

The Internet has grown considerably since the first web page was post at the end of 1990. Now there are over trillion web pages getting your site seen within the vast space of the web is getting harder and harder. There are two main ways people find things on the web: 1) search engines and […]

SEO On Page Ranking, Google Bombs and Getting to the Top

Lately I’ve been extremely busy. More companies are seeing the importance of SEO. Most companies in the past would try to do a limited amount of optimization of their own sites. With a bit of reading on the subject many people feel like they can do it on their own. A few years ago probably […]

Is Article Marketing Dead?

Google’s Farmer Update was a major shake up in the article marketing industry where many article sites were slaughtered. However, they are not completely gone from the search results. The thing is the update despite what Google says to the contrary was not about getting rid of swallow content. It targeted duplicate content. There is […]