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Why SEO is Not Dead

Why jumping on SEO trends can be dangerous The basics of SEO haven’t changed, since the term was first coined back in 1997. However, the nuances of SEO change on a daily basis. Google openly stated that it tweaks its algorithm over 400 times per year. Staying aware of the SEO trends is important. Where […]

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Google Mobile Update: Mobilegeddon the Aftermath

On April 21st, 2015 Google release mobilegeddon which was the first major update that Google has announced. This is an unusual thing for Google to do. The Panda and Penguin updates affected billions of pages yet there was no warning and the losses online were major. With this update Google foreshadowed it for months and […]

How to do SEO? Where to Learn SEO?

Two of the most common questions people ask me are: “How to do SEO? Where to Learn SEO?” When I first started working as an SEO consultant there were barely any resources for people to learn SEO. At the time many of the SEO tricks were carefully guarded secrets. Back in 1999 I wrote an […]

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Hummingbird Google Update What it Means to You

All summer I was hearing talk of some major update happening at Google. Some spoke of the update to end all updates, which gave me a nice chuckle. On September 30, 2013, Google announced that the Hummingbird update was live. Hummingbird really brings the idea of knowledge graph and mobile search to the forefront. The […]

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How to Build Rich Content

Since the early days of Google, content has been king. Now it is even more important to produce content which is rich. The questions that could be asked are “what is rich content?” and “how do I build rich content?”. First, we must understand what is considered poor or thin content in order help us […]

How to Use Google Planner For Keyword Research

Google keyword tool was possibly my favorite Google product. Sadly, it is gone. It has been replaced by Google Planner. The first major difference in these two tools is that, now you are forced to login in order to use. I liked the anonymity of the keyword suggestion tool. To me, having to login is […]

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Penguin 2.0 – Google Updates Penguin Algorithm

On May 13, 2013 Matt Cutts gave us a heads up that a new version of the Penguin update would be launched soon. On May 22, sure enough Google released Penguin 2.0. For those unfamiliar with the first Penguin (read more about it here), the update basically changed the way Google looked at links. Up […]

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7 Lesser Known Google Ranking Factors

Everyone that knows the term SEO probably knows the importance of good keyword rich content and links. These two factors play a large as Google ranking factors. However, the Google algorithm is fairly complex and there are many lesser known ranking factors. Here are 7 factors that you really incorporate into your SEO knowledge base. […]

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-4^(1/4) Google Bug – Who Said Math Isn’t Fun

In February 2013, NBC news reported on a very unusual bug with Google’s algorithm. If you search for -4^(1/4) on Google you get not only a calculator result but porn results showing up. Though the query should only show a math result the bug results in much more showing up. Now as more and more […]

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EMD Google Update

What is the EMD Google Update? EMD stands for exact match domains. It was the result of the age old expression: he who giveth can taketh away. When Google released the Penguin update many site owners suffered, but some actually were flourishing. Penguin looked at the backlinks pointing to a site and the site’s overall […]