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Feeding the Google Monster

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Why SEO is Not Dead

Why jumping on SEO trends can be dangerous The basics of SEO haven’t changed, since the term was first coined back in 1997. However, the nuances of SEO change on a daily basis. Google openly stated that it tweaks its algorithm over 400 times per year. Staying aware of the SEO trends is important. Where […]

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Google Mobile Update: Mobilegeddon the Aftermath

On April 21st, 2015 Google release mobilegeddon which was the first major update that Google has announced. This is an unusual thing for Google to do. The Panda and Penguin updates affected billions of pages yet there was no warning and the losses online were major. With this update Google foreshadowed it for months and […]

5 SEO Tips for 2015

Happy New Year! I’ve been doing SEO since 1998 and every year I hear same things: “SEO is dead.” “SEO has changed.” “SEO is no longer important.” Yet, the funny things is the basics are still the same and SEO still as important as it was when I first started.¬† So rather then making up […]

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Social Media Optimization Toronto

Social media has been a hot marketing field for several years now. So much so that people think of search engine optimization (SEO) is a little passe. However, as a SEO marketer I must defend the importance of SEO. Google, Yahoo, and Bing have made my work harder each and every year. I remember the […]

How to do SEO? Where to Learn SEO?

Two of the most common questions people ask me are: “How to do SEO? Where to Learn SEO?” When I first started working as an SEO consultant there were barely any resources for people to learn SEO. At the time many of the SEO tricks were carefully guarded secrets. Back in 1999 I wrote an […]

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Hummingbird Google Update What it Means to You

All summer I was hearing talk of some major update happening at Google. Some spoke of the update to end all updates, which gave me a nice chuckle. On September 30, 2013, Google announced that the Hummingbird update was live. Hummingbird really brings the idea of knowledge graph and mobile search to the forefront. The […]

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How to Build Rich Content

Since the early days of Google, content has been king. Now it is even more important to produce content which is rich. The questions that could be asked are “what is rich content?” and “how do I build rich content?”. First, we must understand what is considered poor or thin content in order help us […]

How to Use Google Planner For Keyword Research

Google keyword tool was possibly my favorite Google product. Sadly, it is gone. It has been replaced by Google Planner. The first major difference in these two tools is that, now you are forced to login in order to use. I liked the anonymity of the keyword suggestion tool. To me, having to login is […]

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Penguin 2.0 – Google Updates Penguin Algorithm

On May 13, 2013 Matt Cutts gave us a heads up that a new version of the Penguin update would be launched soon. On May 22, sure enough Google released Penguin 2.0. For those unfamiliar with the first Penguin (read more about it here), the update basically changed the way Google looked at links. Up […]