Home » Archive by category "SEO 101"

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Feeding the Google Monster

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Why SEO is Not Dead

Why jumping on SEO trends can be dangerous The basics of SEO haven’t changed, since the term was first coined back in 1997. However, the nuances of SEO change on a daily basis. Google openly stated that it tweaks its algorithm over 400 times per year. Staying aware of the SEO trends is important. Where […]

5 SEO Tips for 2015

Happy New Year! I’ve been doing SEO since 1998 and every year I hear same things: “SEO is dead.” “SEO has changed.” “SEO is no longer important.” Yet, the funny things is the basics are still the same and SEO still as important as it was when I first started.¬† So rather then making up […]

How to do SEO? Where to Learn SEO?

Two of the most common questions people ask me are: “How to do SEO? Where to Learn SEO?” When I first started working as an SEO consultant there were barely any resources for people to learn SEO. At the time many of the SEO tricks were carefully guarded secrets. Back in 1999 I wrote an […]

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Bing Tool for Disavow Backlinks

Bing Disavow Links tool allows users to remove the link association questionable links. The tool is accessible using Bing’s webmaster tools (http://www.bing.com/toolbox/webmaster) and allows for an unlimited number of links to be “disavow”-ed. The question would be if you disavow good links could it negatively impact your rankings. Bing says no. The main purpose of […]

Back From the Dead: Removing Penguin Penalty

One of my favorite clients was hit by a Penguin penalty. They went from having a strong competitive site to wiped off Google’s map. It was a call I really didn’t want to get. My client was panicking they went from being in the top 10 for a major word to not even in the […]

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How Content Can Help Your Rankings

The overall weakness of many sites is a lack of content. Several times last year Google changed what is considers to be a good site. Each of changes placed greater and greater emphasis on rich content as being the main indicator. Sites without rich text content were literally filtered out of the search results. These […]

Duplicate Content and CopyScape

I’m not sure what is going on by lately I’ve had a string of clients all with serious issues with duplicate content. One client even claimed he had SEO-ed his site. He version of SEO involved pasting all of his pages’ content onto other sites. The result for this SEO site was it couldn’t even […]

Rich Content and Google Panda

The typical panda bear eats about 9 to 14 kg (20 to 30 pounds) of bamboo shoots a day. That’s a lot of bamboo. Therefore a panda will like to find places to sit down where there’s lots of bamboo to eat, rather then gather a little bit here and there. Google’s Panda is very […]

February Update and Google Localization

In 2011 worked on a site for a Cambridge Ontario photographer. When I checked her site’s rankings, I was pleased to find her in the top ten, but was not pleased to see what was ranked above her. While searching on Google.ca, the sites above her were from Cambridge England and US. As a Canadian […]