Home » Archive by category "Google" (PAGE 2)

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Is Google Broken?

Ask people in the search engine optimization (SEO) industry and the answer would be a resounding yes. People in the SEO industry have been turned upside down by the massive changes at Google. Every year Google performs about 500 minor tweaks of its algorithm or method for determining rankings. However, the magnitude of the current […]

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Diffusing the Google Bomb

Since 1996, Google has been a ticking time bomb, where SEOs had their fingers on the button. The Google bomb as it is called by the SEO community is a relatively simple idea; build many links with the same keyword anchor text and watch your rankings explode to the top of Google. There is no […]

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Bing Tool for Disavow Backlinks

Bing Disavow Links tool allows users to remove the link association questionable links. The tool is accessible using Bing’s webmaster tools (http://www.bing.com/toolbox/webmaster) and allows for an unlimited number of links to be “disavow”-ed. The question would be if you disavow good links could it negatively impact your rankings. Bing says no. The main purpose of […]

Back From the Dead: Removing Penguin Penalty

One of my favorite clients was hit by a Penguin penalty. They went from having a strong competitive site to wiped off Google’s map. It was a call I really didn’t want to get. My client was panicking they went from being in the top 10 for a major word to not even in the […]

Google and Links What’s the Deal?

In April of 2012, there was a storm that hit the SEO community like no other. Suddenly Penguins and Pandas were not cute lovable animals anymore and they now strike fear into the hearts of any SEO. Google has changed the rules and all we know to be true is no longer. So what changed? […]

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Creating 301 redirects

If you read my previous article on 404 errors and Google you will realize the importance of 301 redirects. The question you may be asking yourself as you read this is: What is a 301 redirect. Answer is simply a 301 redirect brings someone from one page to another automatically. If page x has a […]

404 Errors and Google

Change is the one true constant. Web sites should always be in a state of change in order to grow. However, change is a dangerous thing and if done incorrectly can actually hinder a site. One of the most common things I see especially after successfully optimizing a site is the following: The site starts […]

Duplicate Content Protection – Using Rel Canonical

Google has become in recent days utterly bad at understanding what is and isn’t duplicate content. I’ve seen sites get accidentally penalized for duplicating pages within their sites. For example one would think that it is obvious that www.mysite.com, mysite.com, and mysite.com/home are all the same page. However, for Google these are three pages with […]

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Negative SEO Myth or Reality?

Negative SEO is belief that SEOs can use spam links or black hat links in order to negative affect a competitor’s rankings. Recently the idea of negative SEO resurfaced when the Penguin update from Google affected many SEOs and their clients. Originally named the over optimization update, it targeted sites with blatant black hat or […]

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Google Penguin Update – Over Optimization Penalty

Sometimes it seems like Google is sending out the whole zoo to crack down on site owners and spammers. First it was Panda, now the latest update on April 24th, 2012 is called Penguin. It is also known as the Google over optimization penalty. The plan for Google was to further reduce the effect of […]