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Feeding the Google Monster

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Google Mobile Update: Mobilegeddon the Aftermath

On April 21st, 2015 Google release mobilegeddon which was the first major update that Google has announced. This is an unusual thing for Google to do. The Panda and Penguin updates affected billions of pages yet there was no warning and the losses online were major. With this update Google foreshadowed it for months and […]

5 SEO Tips for 2015

Happy New Year! I’ve been doing SEO since 1998 and every year I hear same things: “SEO is dead.” “SEO has changed.” “SEO is no longer important.” Yet, the funny things is the basics are still the same and SEO still as important as it was when I first started.¬† So rather then making up […]

How to do SEO? Where to Learn SEO?

Two of the most common questions people ask me are: “How to do SEO? Where to Learn SEO?” When I first started working as an SEO consultant there were barely any resources for people to learn SEO. At the time many of the SEO tricks were carefully guarded secrets. Back in 1999 I wrote an […]

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Hummingbird Google Update What it Means to You

All summer I was hearing talk of some major update happening at Google. Some spoke of the update to end all updates, which gave me a nice chuckle. On September 30, 2013, Google announced that the Hummingbird update was live. Hummingbird really brings the idea of knowledge graph and mobile search to the forefront. The […]

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Penguin 2.0 – Google Updates Penguin Algorithm

On May 13, 2013 Matt Cutts gave us a heads up that a new version of the Penguin update would be launched soon. On May 22, sure enough Google released Penguin 2.0. For those unfamiliar with the first Penguin (read more about it here), the update basically changed the way Google looked at links. Up […]

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Timely SEO – Fiscal Cliff and SEO

You might be wondering how SEO and the fiscal cliff could be related. Maybe you are thinking many SEOs are probably leaping from a cliff considering all the recent changes at Google, but that isn’t the reason. Actually, the reason I relate the two is all about timely SEO. The term “fiscal cliff” has gotten […]

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EMD Google Update

What is the EMD Google Update? EMD stands for exact match domains. It was the result of the age old expression: he who giveth can taketh away. When Google released the Penguin update many site owners suffered, but some actually were flourishing. Penguin looked at the backlinks pointing to a site and the site’s overall […]

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Google Disavow Tool Update

Yesterday I wrote about how Google was broken. Today, I’m writing about how they added a bandage called Google’s Disavow Tool (October 16th, 2012). Since the Penguin update, how site’s are affected by links has changed. Before Penguin links couldn’t hurt your site’s rankings. Worst case scenario links would get ignored. Now after Penguin, Google […]

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Is Google Broken?

Ask people in the search engine optimization (SEO) industry and the answer would be a resounding yes. People in the SEO industry have been turned upside down by the massive changes at Google. Every year Google performs about 500 minor tweaks of its algorithm or method for determining rankings. However, the magnitude of the current […]