Google keyword tool was possibly my favorite Google product. Sadly, it is gone. It has been replaced by Google Planner. The first major difference in these two tools is that, now you are forced to login in order to use. I liked the anonymity of the keyword suggestion tool. To me, having to login is the first major drawn back.
So how do you use Google Planner for keyword research:
1) Visit https://adwords.google.com/ko/KeywordPlanner/Home do not go to https://www.google.com/adplanner as they want.
2) Login must have a Google account
3) Click “Search for keyword and ad ideas”
4) Type in a few keywords. You can adjust your targeting to your location and add negative terms (which are terms that you do not want to associate with your targeted keywords. For example if you sell real estate, you might target the word “home” but not want the terms like “security”, “alarm”, “office” to be associate to your campaign because they reflect other industries. Adding these as negative keywords can help.
5) Click the “get ideas” button and on the resulting page click the pencil on the right side and change the setting to “broad” to “exact”. This way you can find out what people typed exacting into the search when they were looking for your product or service.
6) Click “Avg. Monthly Searches” to organize the results in terms of popularity.
7) Click the various ad groups and hope there is something useful shown. This is the biggest drawn back with Google planner. The previous keyword suggestion tool gave nice long lists of all the variations how people searched using the keyword. With planner Google tries to categorize these suggestions which makes the experience much more awkward. Personally I find it takes 3-4 times longer to find the information I need using planner.
So using Google Planner’s keyword tool is a challenge but the information is still there. It just requires a little more effort to get out. If you are a Google advertiser it is very similar to the way the ad campaign managers were set up so you might like it better, but for those SEOs or non-advertisers it is a major road block to the process of doing keyword research.