Category Archives: Brand Marketing

Ego Building – Creating a Brand

A few months ago I wrote an article about how search engine optimization is not about ego. Well, this isn’t always the case. For example I target the ego term “SEO guru“ and I do this for a very powerful … Continue reading

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Brand Marketing 101 – The Brand is the Product

Why do people drink carbonated water mixed with corn syrup…because its called Coca-Cola. People don’t buy the product they buy the brand. A leather bag from Walmart and from Channel may cost about the same amount to make but people … Continue reading

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