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Google Freshness Update

On Nov. 3rd, 2011 Google announced its freshness update. Google is usually fairly secretive about its updates, but this one they boldly stated that it would impact 35% of the searches. This means about 1.2 billion searches a day will be impacted. That is 3x more impact than the Panda update which had SEOs scrambling […]

10 Ranking Factors for Google: Myths and Misconceptions Part 2

This is part 2 of the top 10 list for Myths and Misconceptions of Google ranking factors. Time spent on the site There was a belief the Google would track the time people spent on a page after they had clicked a link from its search results. The belief was if a link resulted in […]

10 Ranking Factors for Google: Myths and Misconceptions

There are many things that you must do to rank higher in the search and I’ve written many times on these factors. However, there are many factors that aren’t as important as people may believe or have no impact on a site’s rankings. My clients frequently call me in a panic because they hear a […]